Digital Marketing Specialist PY

Who we are:

OPINATOR is a global leader in Customer Experience Management and Voice of the Customer solutions. We help businesses improve three of the hardest things to get right in CX: Engagement, Understanding, and Action. We drive Engagement with highly visual micro-experiences that replace static surveys with dynamic conversational interactions. We build Understanding by turning signals from every channel into clear insight. We enable Action by triggering the right response and turning every interaction into immediate, personalized action.

Our clients operate across Europe, the US, Mexico, and Latin America. We are a team of passionate people who move fast, share context and take responsibility for outcomes, not just activities. We work hybrid because it works for us. We are building something that matters and we want people who feel that.

For this position:

We are searching for a highly-creative Digital Marketing Specialist to further develop our Marketing Team.

In this position, you will execute all aspects of our marketing operations. Your central goal is to help grow our brand’s influence while also increasing brand loyalty, awareness, lead generation and to effectively engage with current and prospective customers.

Your responsibilities will include:

• Build and execute a plan to drive awareness and adoption the OPINATOR Platform, Solutions, and Services.
• Develop and implement Inbound and Outbound marketing strategies to increase lead generation.
• Develop innovative growth actions to increase desired customer behaviors (including adoption, engagement, and loyalty).
• Work independently and with designers to develop high-quality and effective content: blog posts, newsletters, brochures, case studies, etc.
• Thoroughly analyze competitors’ offerings and work with the OPINATOR sales team to fine-tune communication strategies to successfully convey to the market the uniqueness of our platform and solutions, and their benefits for our clients.
• Define value propositions, product pricing and packaging, and positioning strategies.
• Keep up-to-date on the latest trends and technologies in digital marketing and track digital marketing best practices.

What’s in it for you?

• Competitive salary and benefits package recognizing your expertise and achievements.
• The opportunity to grow your career in a high-growth company leading the digital transformation of CX.
• A collaborative work environment where your ideas and contributions matter.
• Flexible work options including teleworking.

At OPINATOR:

• Innovation fuels everything we do.
• Transparency, collaboration, and customer focus drive our culture.
• Your contributions will create real-world impact, from day one.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communication or relevant field.
• Fluent in English and Spanish (C2). Additional languages will be a plus.
• Previous proven experience in digital marketing or equivalent history of driving awareness and adoption of products, solutions and services. Experience in B2B and ad-tech products/services will be of advantage.
• Demonstrable experience as a writer or content marketer both in English and Spanish.
• In-depth knowledge of various social media platforms, best practices, and analytical tools.

Your personality is best described by:

• Highly creative with excellent analytical abilities.
• You’re an outstanding communicator with interpersonal skills.
• Highly organized, with attention to detail. You like, and are proud, to work accurately and autonomously. You’re reliable.
• Social abilities, you like to work in a multicultural global team.
• You’re able to dive deep into metrics and reporting.
• You’re excited to work in a fast-paced environment with constant learning opportunities, where things are not always easy, clear or straightforward, but quite challenging instead.

Ready to take the leap and show us what you’re made of? Apply now and start your journey with OPINATOR today.